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Mar
13

By

The ABC for successful events (H)

Category: Beginners Guide, Event Promotion, Winner Choice Leave a Comment

 

Hospitality

HOSPITALITY, n. The virtue which induces us to feed and lodge certain persons who are not in need of food and lodging. (Quote by – Ambrose Bierce)

You know, usually performance or conference or any other event can’t bring you the best results if you can’t suggest people good food, great accommodation, etc. Here is the only question – how to make people feel comfortable in your event?

  • Never choose the worst service because of a low budget. If you can’t make everything perfectly today, maybe it is better to find the reasons of obstacles and to do your best in the future.
  • Be sure that you know what people are coming to your event and what needs they have.
  • If you have two days event, make a program for the evening. The best idea is to organize everyone into teams because it helps people to get acquainted with each other and as a result later you need fewer efforts to make people feel happy.
  • If you have a possibility, never serve one dish for all the people. Let them choose at least from 3dishes.
  • Be patient if somebody don‘t like some of your service. Remember that this person is your client. Be polite, do your best to let him feel better.

Hiring

If you are an artist and you don’t have time or knowledge about event management, hire an events management company. But there are still some points which you have to know:

  • You must have an idea of your performance/event/show/etc.
  • You must know who will attend your event.
  • You have to give them the main details about your event (what equipment you need, what expectations you have for the accommodation, food, etc.)
  • When this company says that the job is done, check the result. They are responsible for the quality, but the event is yours and if something will go wrong, the only victim will be you. :)

So have a great new week! It was a pleasure to share my ideas with you one more time. :)

Mar
6

By

The ABC for successful events (G)

Category: Beginners Guide, customer relationship, Event Promotion, leadership, Uncategorized, Winner Choice 2 Comments

Game

Every time when you are organizing an event, you are playing a game: you do the best with what you have and plan for the worst.

But do you know how to become the winner? :)

1. Read the rules.

You must know what people are expecting from such kind of event.  How to get this information?  Make a survey. The answered survey could be 5% discount to your event. It works because there is a mutual benefit.

2. Create a strategy.

When you know, what you are supposed to do, you can improve your event. Make it alive!

3. Be flexible.

Maybe you think that your idea was the best and you don‘t need to change anything. If you think so, you have a very strong ego… But you know,having an ego is the worst thing in business. You have to play, you have to win, that means: you have to be polite and to listen what people need.

GoodBuzz

Right now in this blog you are reading advises how to make your event successful. So I have a question for you: do you know what a GoodBuzz is?

  • Yes? Then I have finished the lesson for you today.
  • No. Keep reading and you will get some knowledge about the best promotion tool.

GoodBuzz is a peer referral network to promote events trough peers’ recommendation. It means when you have an event that needs a promotion, you log into the program and send referral requests to your peers. The other members of the network who find your event interesting to their contacts, will recommend your event to their contacts for Free.

The tool is simple to use and really valuable for those who want to have more time to improve the quality of event instead of trying to find  a spectators.

Maybe you have a great idea as well and want to share it with others? Or maybe you want to get some special information in coming posts? Maybe you just want to express yourself? Then feel free to write a comment. Let me know how valuable this post is for you and what expectations you have for the future ;)

Feb
26

By

The ABC for successful events (F)

Category: Artists promotion, Bands promotion, Beginners Guide, Life Success Leave a Comment

Fail

“I have not failed. I’ve just found 10,000 ways that won’t work“. Thomas Alva Edison (1847-1931)

Do not fail but if you have already failed – do not worry, the world is not going to kill you. Every time you fail, you have a great lesson how you don’t have to act in the future. So let’s leave your fails as already learned lessons and let’s go with me to find some more great ideas in order to have a success event in the future.

Fireworks

No, don’t worry, I won’t tell you to buy the plenty of fireworks for your show. That what I am going to tell you will cost less than fireworks but will have the same great result – will make an impression.

Imagine that you are buying a ticket to your favorite band concert. For that money you are promised to get a great show and nothing  more . You eventually go to the concert and listen to the wonderful music.

You are full of energy and happy.

You are announced that the concert is already going to finish and now you are listening for the last song.

You are a little bit upset.

After the song the band tells:”We are very happy because we had such a wonderful evening with you. So we would like to thank you and to give a present for each of you/ to be with you one more hour/ to spend evening with you in a pub/ to give you a special invitation to our next concert/….”

You are happy and next day being asked about the concert you will tell that they are great not only because of their music but also because of their ability to surprise their fans.

So, the idea is that you have to find a right moment and to give people more than they are expecting. And usually it is not important how much you are giving for them; it is important how you will give it! Surprise your fans and you will be paid back.

Feb
20

By

The ABC for successful events (E)

Category: Artists promotion, Bands promotion, Beginners Guide, Event Promotion, Life Success, Winner Choice 1 Comment

Earnings/Echo

The idea: only qualitative and consistent job can bring you big money more than once, work effectively and the world will hear about you.

Experience

Music, songs, dances, conferences… Wonderful events which you can keep for some days in your memory. How to prolong this period?

Mix events with experience.

You know, events come and go, but an experience can last a lifetime. E.g. it would be more memorable if having a conference “The history of ships” you would organize it in a ship in the sea. Maybe it will be the first time for somebody. And as it is well known, “first times” are very memorable and valuable :)

Thanks for your reading and feel free to write a comment :)

Feb
16

By

The ABC for successful events (D)

Category: Beginners Guide Tags: , , 1 Comment

Diary

Discussion is the best measure to evaluate job and find new and great ideas. But what you can do if you don’t have a team?

In a diary you can write down the questions, which you will have to answer before and after every event. For example, before event you can ask yourself:

  • What am I expecting from this event?
  • What measures I took to intrigue the audience?
  • What ideas were not fulfilled?
  • …

After event:

  • What was wrong?
  • How can I change it?
  • Is it better to solve this problem or maybe it is better to change the strategy?
  • What ideas were successful and could be used for the next time?
  • …

Try it and you will see how useful is to read your own evaluation!

Dice

The greatest mistake you can make in life is to be continually fearing you will make one. (Elbert Hubbard)

Do you have an incredible idea but you worry that it may seem a little bit silly? Do it! Usually you can reach the best results only with strange and innovative ideas. And the fact is that there are more than two endings:

Your idea can be evaluated as:

  • Great
  • Good
  • Quite good
  • Quite bad
  • Bad
  • Terrible

Either way you will be noticed and you will get critique, which will let you understand what you need to do further. So roll the dice-show your idea for the world!

Dictionary

Do you know all the specific words and phrases in all the spheres? Of course you don’t! But here is not a problem. Usually you can find the meaning of unknown phrase or word in dictionary, but imagine that you are in a conference, you want to get as much knowledge as you can but there is a problem – plenty of words are not clear. What do you do? Maybe you ask lector what does it mean and after the third question you feel stupid? Maybe you sit calmly and feel upset after the conference? In your events you can make a short dictionary for every person where it would be possible to find definitions of specific words. Believe me, it saves your time and let people feel more comfortable. It is exactly what you need, isn’t it?

I hope that you will take something from this article to your life. Thank you for reading.

P.s. The letter “E” is coming soon.

Feb
9

By

The ABC for successful events (C)

Category: Artists promotion, Bands promotion, Beginners Guide, Event Promotion, Winner Choice Tags: , , , , 1 Comment

Circle

Have you ever lived in a circle? You do something once, twice and so on… You know what I’ve noticed? Usually I repeat the mistakes as well…Do you do the same? Yeah, sometimes it is difficult to notice what you are doing wrong. That’s why you need somebody to evaluate your job. You know, the best critics are people who attended your event. So, all you need to do, is to take email addresses and later to send requests to evaluate your event. You can even choose the winner – people like motivation.

So, let’s leave the circles for the hamsters and go further :) !

Clown

Usually people think that making a mix from the best things they will get the best result. Do you think the same way they do? Actually, if you take a piece of cake and a salmon and mix them, you will see that you have just wasted good food.

So, what I wanted to say? Concentrate on one activity and do not change your decisions during important moments. If you can sing and dance, you can prepare two performances. It is better to show a part of your abilities first time because you will be able to surprise your audience once more. If you show everything who you are and what you can at once, you usually become simply uninteresting and similar to the clown who do and show everything to make people happy…

Competition

Hey, do you know survival rules among the animals? Yes, that’s right; usually survive the fastest and the strongest animals. You and me, we play a survival game as well, so maybe we could use it in commerce? Of course, we can.  Let’s say, you and your colleague have to promote an event. Your aim is to have a quite big audience. What do you do? You compete between which of you will attract more people to come to event. Even if you don’t succeed to outrun him, eventually after some such competitions you undoubtedly will improve your skills.

Thanks for being together :)

Let’s meet next week at the same place :)

Feb
5

By

The ABC for successful events (B)

Category: Beginners Guide, Event Promotion, Winner Choice 1 Comment

Balloon

No, I won’t suggest you to decorate your event with plenty of balloons. (But sometimes it looks nice, think about it:)). What I want from you… Remember how the balloon looks. Yes, you are right, it is nice BUT it is empty inside AND it can blow up very fast.

The idea is: NEVER MAKE YOUR EVENT SIMILAR TO THE BALLOON! People recognize untrue things fast. For example, when you are advertising your event, you try to show all the best sides. Unfortunately, sometimes the ad does not fit the quality of the event. So, if you have the best ad, make the best event as well, because no one knows, maybe this event will be your visit card in the future.

Beginning

The most difficult part of doing something is the beginning. How to afford to start effectively, not wasting much time? The answer is – make a detailed plan.

  • What is your aim?
  • What actions should be taken to reach your aim?
  • What people should be invited to help you?
  • What tasks will be given to each worker?
  • How much time does it take?
  • How much does it cost?
  • Possible problems. How you could prepare to solve them?

So, write down all the answers and the beginning will be done.

Bonus

A great way to achieve the best results is to promise yourself a bonus for the successful job. For me it works, does it works for you? Try it! :)

Brand

Did you know that the strongest muscle in the body is the tongue? :) So use it as an alternative way to reach a success – whatever you are doing, find a possibility to mention your brand. The more known you will be, the easier you will reach your success in the future.

Businessman

You now, there is a paradox: “The golden rule is that there are no golden rules”. :) Nevertheless, I will say you one very valuable golden rule: “Think like a businessman but act like a friend”.

Well, today I have already finished my lesson with letter B. You were great learner! :) Let‘s meet the next week at the same place. :)

Feb
1

By

The ABC for successful events (A)

Category: Beginners Guide, Event Promotion, Uncategorized 1 Comment

Amuse people.

Let’s play a little bit. Find at least 3 differences:

So, do you see the difference? If you say only the details it is not interesting, it looks boring. Eventually, if you can’t make interesting invitation to the event, can you succeed during the show? Sorry, but I have some doubts.

Answer to possible questions

Let’s analyze the same ad:

I didn’t mention what kind of show it is; I even didn’t mention a place of the event. How does the person act after reading? He tries to find somewhere more information or just simply forgets about your event. Usually he forgets. So, when your invitation is written, read it one more time and try to find possible questions. If all the information is included, you can keep doing your job, but if you find something unclear – answer it in your ad.

Attitude to every person

What has two humps and is at the North Pole? The answer is – a lost camel. :) But how it is related to the attitude to every person?  Be patient, I will explain. Sometimes I behave like I want and sometimes I evaluate, what the majority expect from me but I know that I am making a mistake. Why? When I behave like I want, people around me feel like a lost camels, there is no good atmosphere for them around me. So, when you are writing the ad for your event or when you are already having a show, you should try to avoid general details and appeal to every man’s heart. Remember, that nobody wants to be forgotten and everybody wants to feel important! :)

To Be Continued…

Jan
28

By

“The ABC for successful events”

Category: Artists promotion, Bands promotion, Beginners Guide, Coming Soon Leave a Comment

“The ABC for successful events”

Jan
23

By

LEAVING STRESS BEHIND YOU

Category: Event Promotion Tags: , , , Leave a Comment

• Have you ever tried to do your best?
• Have you ever been happy having a great idea and later stressed because you haven’t succeeded in realizing it?
• Eventually, have you ever felt being left alone with your unsuccessful job?

Let me guess, you just said 3 times “Yes” and you are still thinking what I could suggest for you. You know, there is no more time than 24 hours in a day and there is no more time than 31 days in a month so you should ask yourself is everything what you are doing in your life is worth your time.

I agree with you, it is hard to delete some tasks from your list in mind BUT just try to make a list with your daily tasks on a piece of paper. Some tasks you can join, some of them you can delete. Then you can think in what ways you are realizing them. Sometimes you just don’t have enough possibilities to do everything by yourself. Reach success – think of what you want to be best at and DON’T FORGET to use the help whatever it would be: tools or job done by professionals not from your sphere.

Today I offer you, organizer, to save your time and to use GoodBuzz.org as a great tool which helps you to reach a wider audience in shorter time. Don‘t waste your time and think whether is it worth to exchange your stressful day to your smile or not.

Life is often stressful and always too short,
So let‘s find time sometimes to go to the health resort. :)